RubyPlay Signs Content Deal with Flutter’s MaxBet to Solidify Serbian Market Position

RubyPlay, an engaging content provider to the iGaming industry, has entered a B2C partnership with the prominent Balkans sports betting and gaming operator MaxBet. The content deal is set to provide the innovative game development studio with an expanded presence in the Serbian gaming market. At the same time, the partnership enables MaxBet to access the provider’s library and include a series of premier titles into its offerings.

B2C Partnership:

Under the latest content supply deal, RubyPlay will reportedly make its portfolio of various genres and themes available to the Serbian operator. Therefore the large MaxBet player community will now be in a position to benefit from the diversified offerings and the remarkable scope of supply that includes blockbusters like  Diamond Explosions 7s,Immortal Ways Buffalo and Zeus Rush Fever Deluxe.

According 7BALL CX to a source, RubyPlay will use the deal to increase its foothold in the Serbian regulated market and continue delivering content from a solidified market position. The partnership with MaxBet seems highly likely to facilitate such a position as the operator has an estimated 20% share in the Serbian online sports wagering and gaming market. The operator has significantly strengthened its leadership in the market since September 2023 when it became a vertical of a global industry leader Flutter Entertainment Group.

J Mania Golden Eggs Slot Release:

Therefore the latest deal with MaxBet will enable RubyPlay to focus on the content delivered to players in Serbia that may reportedly include the captivating slot game recently released by the innovative studio. Indeed, J Mania Golden Eggs is now live to join the Easter celebrations and offer tons of fun and attractive prizes.  With a 5×3 setup and a range of features, the slot offering 30 pay lines and 243 ways to win may now be rolled out by Serbian players via the leading operator’s platform.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, reportedly said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry. This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

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Vukašin Marelj, Head of Online Casino at MaxBet, added: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players. Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”